Sting SZN | LBK Ladies Performance Terry SS Hoodie

This is a premium women’s performance + lifestyle hybrid and should be positioned as:

Elevated athleisure piece

Fashion-forward athletic wear

Girls + moms lifestyle product

Drop-ready standout item

Because it’s:

New Era brand (strong lifestyle + sport crossover)

Dual graphics (front + back = higher perceived value)

Strong boutique / athleisure appeal

• Brand: New Era
• Women’s training layer
• Performance terry fabric (premium feel)
• Short sleeve hoodie silhouette
• Women-specific fit
• …it should sit above standard short sleeve hoodies and most performance tops, but below full premium fleece.
• Available colors: Black
• Available sizes: XS, S, M, L, XL, 2XL, 3XL, 4XL